Online Marketing 

Course Overview

This comprehensive online marketing course is designed to equip you with extensive marketing skills and tools, including content marketing, SEO, PPC, email marketing, social media marketing and affiliate marketing. You will learn how to begin your journey with online marketing and gain knowledge about the comprehensive tools and elements that makes an online campaign successful.

You will also gain knowledge about the benefits and drawbacks of online marketing and how you can grow your business with online marketing. This online marketing course will also help you gain essential skills and knowledge to market any type of content using a number of social media marketing and advertising strategies. Finally, you will explore the responsibilities of an online marketer and learn how to look for and secure an online marketing job.

After successfully completing this online marketing course, you will be fully equipped with the essential marketing tools and strategies to build a rewarding career in the field of online marketing.

Successful Learning Outcomes

Towards the end of this online marketing course, you will know how to:

Grow your business with online marketing skills

Identify the difference between traditional and online marketing

Avoid the mistake that beginners make when starting an online marketing

Utilise social media as an advertising platform

Recognise your potential audience for each piece of content

Ensure the success of any social media campaign

Market any content using social media tools and strategies

Adapt the responsibilities of a social media marketer

Build a successful career in the field of digital marketing

Eligibility Criteria

Any person regardless of career can take this course to improve their online marketing skills and take it to another level.

Who is this course tailored for?

This course can be taken by the following group of individuals:

Social media marketer
Aspiring Social media marketer
Digital marketer
Business owner
Social media manager
Content writer
Anyone interested to learn about online marketing
Course Syllabus

INTRODUCTION
MODULE ONE: What is online marketing?
MODULE TWO: How Do You Get Started with Online Marketing?
MODULE THREE: The Most Common Mistakes Beginners Make When Starting Online Marketing
MODULE FOUR: Social media networks
MODULE 5: What to Measure?