Do you know that keyword research is the backbone of your website’s search engine optimization (SEO) plan? Of course, it is! Therefore, to develop top-quality content, you must know how to use Semrush for keyword research.
Here we discuss about Semrush:
Semrush has made it easy and simple to get those valuable keywords for your content. It gives you an insight into the competition that your keyword might face. Also, it identifies those keywords that you need to ignore. So, without further ado, let’s explore how to use Semrush for keyword research.
Keyword Overview on Semrush
Keyword Overview on Semrush is the most efficient way to get a brief analysis of your keywords. You can enter the phrase into the search field and obtain a summary of the results. Thus, it is the easiest method to conduct keyword research.
Moreover, the Keyword Overview tool provides a complete breakdown of all essential keyword data. It includes volume, CPC, paid search competition, top-ranking pages, and ad copy. So, you start the report, input your term in the search area, and begin the analysis. Also, you can enter up to 100 keywords for bulk analysis.
Search Volume
It is the number of monthly searches for any specific keyword in the United States.
Keyword Difficulty
The keyword difficulty is a scale ranging from 1% to 100%. However, 100% represents the most challenging level. That’s how you get how tough it is to rank organically for this keyword with a score of 96.
Intent
The intent is the frequency with which people search for a particular term online over the past year. It helps you find how the level of interest in the keyword has changed throughout the past.
SERP features
SERP features include the number of URLs against the specific keyword in the search results.
Keywords Magic Tool on Semrush
Keyword Magic is an advanced tool on Semrush. It enables you to create a comprehensive keyword list that boosts website traffic. Thus, you are just a single seed keyword away from getting a keyword master plan. Just enter a single seed keyword and experience the magic.
As of May 2022, studies show that the Keyword Magic tool on Semrush supports 142 databases. These include billions of terms. Moreover, their keyword library is rapidly developing. Hence, the Keyword Magic tool helps you discover highly profitable search terms.
However, the question is whether this Keyword Magic is free to use. Yes, the Keyword Magic tool is free for you to use. Hence, you can obtain ten keyword reports based on a single seed term by using this tool. Also, you can always sign up for a free 7-day trial. It will help you view even more keywords and increase your online visibility.
Keyword Gap by Semrush
The Keyword Gap tool on Semrush enables you to search for potential keyword opportunities and assess them. You start evaluating by adding the websites of up to five of your competitors. It shows the sites with overlapping keywords. It also helps you create unique and keyword-optimized content that is far from your competitors’ reach yet.
Competitors’ Keywords Research
Tracking and evaluating the keywords that your competitors use is an absolute need of the time. It is one of the most significant aspects of keyword research. Hence, here is how you can do the task efficiently by using Semrush:
- Create a list of the top five to ten competitors.
- In the search box, enter the URL of each competitor’s website, and then click on the “Organic Research” option. You will find a dashboard with a variety of facts at your disposal.
- Click on the “View all organic keywords” link under the heading “Top Organic Keywords.” That’s how you can find all the keywords for which the competitor ranks.
Regarding competitors’ keyword research, you need to look at the following three tables on this page:
Organic Keyword Trend
It shows the overall trend of how your competitor’s keywords are performing.
Top Organic Keywords
It shows the list of all the organic keywords the competitor ranks for.
SERP Features
It shows the number of keywords ranking for specific SERP features. More keywords in SERP Features indicate that your competitor’s website is performing exceptionally well in terms of SEO. Moreover, you can note the keywords if you aim to get featured in any of these SERP features.
Keyword Manager Tool on Semrush
The Keyword Manager offers a more in-depth study of up to 1,000 keywords simultaneously. You can use it to update metrics. That’s how you see whether any SERP features or top competitors for a keyword have changed since the last update. Although this tool is an excellent help for keyword research, you need a paid subscription to access this tool.
Key Takeaways
In today’s competitive era, it is highly challenging to retain the attention of your target audience on your website. You must work harder to rank on the search engines and get traffic. For that purpose, you must research the keywords that can drive the targetted audience to your website.
So, would you like to create content that certainly benefits your readers and gets you more clicks? First things first: do keyword research by using Semrush keyword research tools. Also, share with us how helpful you find these tools in the comments below.
Also read: How to Sell on Etsy: A Step-by-Step Guide for Beginners
FAQs
Is it free to use Semrush?
Yes, several tools are free for you to use on Semrush. Yet, it will limit access to actual data.
Is the keyword difficulty provided by Semrush accurate?
The improvements and innovations enable Semrush to continue to provide the most cutting-edge keyword research tools. Therefore, the score is now more accurate for every category of keywords in our regional databases.
Is Semrush a more effective keyword tool than Google’s planner?
Semrush is a comprehensive search engine optimization tool. It covers traffic analysis, auditing of backlinks, and extensive report generation. However, people give their feedback that it has an uncertain level of accuracy. On the other side, Google Keyword Planner holds search data that is entirely accurate.