6 Reasons Why Aweber Is The Best Email Marketing Platform

best email marketing platform

Have you heard about Aweber? If you go out looking, you’ll find plenty of different email marketing platforms that promise the world to you. Some of those software platforms are pretty advanced, with multi-channel systems built from the ground up to integrate SMS, social media, and email marketing all into one for the optimal solution.

best email marketing platform

While on the other hand, the rest are just simple autoresponders offering a simple method of connecting with your audience. But how do you decide which email marketing platform is the best for you? The answer is simple; you select the platform that fits your email marketing needs perfectly.

Today we will talk about one such email marketing platform called AWeber and why it might be the best choice for your team!

Understanding AWeber: What Is AWeber & Who Is It Made For?

AWeber is a robust marketing automation tool and emails marketing platform that combines powerful aspects of digital marketing into one single usable console. For example, the AWeber platform has email marketing campaigns that can be integrated with website-based push notifications and optimized landing pages for optimal results. 

The platform is specifically designed and developed with a strong focus on helping businesses communicate with their customers effectively & efficiently. On top of that, permission-only email marketing, high-quality landing pages, and a slew of additional tools work together to help you enhance your client relationships.

But that is not the end; AWeber has many value-added features that set it apart from its competition. AWeber has a complete landing page builder with pre-made templates to help you create the best web-optimized landing pages for high-traffic conversion.

The platform also provides you with pre-developed email marketing campaigns and strategic guidance from career professionals, ensuring your first ad campaign is successful. To top it all off, the platform also has a great pricing section and many great plan options, so you will find the best package solution that fits your business.

Watch my video Email Marketing With Aweber.

Top 6 Reasons Why AWeber Is The Best

Now that we have a good understanding of what the AWeber platform is and how it is made for, we should focus on the aspects that make it the best. So let us dive deeper into all that makes the platform such a stellar tool to use by marketers and marketing teams worldwide!

Let’s explore the top reasons why you should choose AWeber:

#1 Robust Email Marketing Automation 

Today’s constantly evolving marketing landscape requires you to be at the top of your game. Hence, automation is necessary for modern marketing teams and a successful email marketing strategy. Automation can help you send immediate purchase confirmation emails to users, along with well-timed and targeted campaigns for increasing the chances of further purchases.

That said, automating your email campaigns is not easy as many email marketing tools on the market offer you the service. So, why would you go for AWeber?

Well, the proof in the pudding is in the eating; AWeber is unlike its competitors as it does not have a complicated trigger-based campaign system with an extremely high learning curve. AWeber, on the other hand, is equipped with pre-created templates that will help you create the best campaigns for specific occasions with ease like:

  • Welcome emails for new users
  • Celebratory emails for unique events/occasions/festivals
  • Newsletter or website blog updates
  • Follow-up emails
  • After-sales and upselling emails

Users can easily “drag and drop” waiting times, messages, and tags into position until they create the best automatic campaign using the clean and straightforward UI. You can start with an AWeber pre-built campaign, add your customizations, and then make adjustments over time based on the data from the AWeber reporting section.

#2 Stellar Email Designs 

AWeber offers businesses stellar design functionality as you are given the ability to adapt and modify the style of your email marketing campaigns based on your specific brand needs. If you are looking for a tool that gives your emails a professional look, then AWeber is the place you need to be as they have a multitude of templates to choose from that you can edit.

You can start from the basics or get a pre-created template and customize it with your company’s logo and colors. You can also add headers, widgets, buttons, etc., along with many other add-ons to top it all off. But that is not all, as AWeber also allows you to directly integrate your Canva designs from your Canva workspace within seconds.

AWeber also allows its users to take advantage of the drag-and-drop functionality and easily add elements to their emails. You can also test how your emails look on mobile devices and different screen aspect ratios.

#3 Amazing Landing Page Builder

One of the things that makes AWeber so appealing as an email marketing platform is that it can assist you in gathering your initial leads. You can personalize and construct various gorgeous landing pages in minutes using the same drag-and-drop editing capabilities you get with the email marketing editor. Like the email editor, the landing page editor has direct access to Canva.

You may also edit various elements on your landing page, including the background and graphics, as well as the form fields, buttons, and widgets. You may even use movies to assist your visitors in engaging and converting.

AWeber’s landing page can be used for more than just collecting email subscribers, which is one of its most outstanding features. With the built-in eCommerce tools, you can make payments directly on a landing page, set up subscription plans, and more. You will be charged a transaction fee if you opt to utilize the eCommerce tools.

The landing pages from AWeber go above and beyond what you’d expect from an email marketing service. You may also use custom domains and integrate Google Analytics and Facebook Pixel into your landing pages.

#4 Comprehensive Sign-Up Forms

AWeber also provides sign-up forms for your email automation plan and landing sites. Although you won’t get as many features on a sign-up form as on a landing page, you can still easily create your own and add custom elements as needed. You can control form fields and button colors with AWeber sign-up forms.

If you don’t want to develop a sign-up form from scratch, many ready-to-use templates are available, all of which are mobile-friendly. You can even create dynamic forms that adapt to the audience you’re trying to reach.

#5 Integrated List Segmentation (Aweber)

Segmentation is essential for ensuring that your customers read your emails. You may organize your clients using AWeber, including geography, purchase date, and other characteristics. There are custom fields that allow you to label your subscribers whatever you want and tags that can be applied to subscriber segments manually or automatically.

For example, a dynamic tag might be applied to a consumer as soon as they open their most recent email or make a recent purchase. You may also organize your subscribers depending on who opened or didn’t open a message, who clicked on links in various emails, and which pages they visited on your website once you have your list.

#6 Data Reporting & Analytics

Finally, most people don’t build the ideal email campaign in a single day. Companies must commit to upgrading and improving their email marketing operations regularly. Only with accurate tracking and analytical tools will you be able to do this. On this front, AWeber excels with visual reports that help you better understand your audience.

Everything from the number of clicks in your previous email to the number of sales generated straight from your email marketing efforts can be tracked. AWeber also allows customers to dig further into their analytics, examining sales over a specific period and which emails produce the most traffic over a particular period.

You can even look at your reports while on the go. For iOS and Android, there’s an app that gives you a fast snapshot of things like open and click rates.

In Conclusion: Should You Choose AWeber?

In the end, AWeber is a brilliant email marketing tool for businesses looking for a unique solution to their needs. With this platform, you get a dynamic method of connecting with your audience via customized and engaging email campaigns.

Additionally, the list segmentation and sign-up forms also add a high level of functionality. If that was not all, you also get the fantastic Canva integration and plenty of unique email template designs.

AWeber is a decently priced software, as it comes with a free plan, and the paid ones won’t break the bank. The support team offers 24×7 round-the-clock support for any issues and is very helpful and friendly. One downside you should note is that the landing page still does not provide a feature for A/B testing. Visit my website Somquest to learn more.

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